As a marketing expert in the digital age, you know that branding is key to the success of any organization. But to truly set yourself apart from the competition, you need to take a strategic approach to your branding efforts. Today, we’ll share 7 branding tips that will help you stand out in your industry…
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Creating a strong brand identity is essential for any small business that wants to stand out from the competition and build customer loyalty. A brand identity is more than just a logo; it’s the overall perception of your business in the minds of your customers. Today we’ll discuss the steps to create a brand identity…
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The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and…
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With the US on track to become a trillion-dollar ecommerce market by 2022, ecommerce activity is beating even bullish expectations. At the same time, the surge in ecommerce activity that took off last year has created a crowded marketplace for both first-time and experienced online store owners, making it more difficult than ever to stand…
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Tired of working for someone else? Fed up with the 9 to 5 routine, a job you have no passion for? If there’s one thing we’ve learned from this pandemic, it’s that no job is completely secure. Many people who were working before the COVID-19 virus caused businesses to shut down are unemployed. Many will…
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It is a widely known and accepted fact that the online visibility of a business or company matters a lot today. A number of companies both small-scale and large-scale acquire customers and transit business online. Businesses also share valuable information about their service and products to customers through their website or Social Media platforms. Now,…
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Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful. Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience…
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Jay Baer, the founder of Convince and Convert, spoke at the 2020 CMWorld Conference with the keynote, “Courageous Content: Six Ways to Get Noticed Amongst the Noise.” Customers are actively seeking alternatives even though it’s harder than ever to choose, Baer said. He shared the following statistic: 20% of B2B companies have switched suppliers for…
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When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users…
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(STL.News) Search engine optimization without content marketing is just like a ship without a rudder. In fact, search engine optimization is really planned around content marketing as every business needs articles, keywords, content, etc. In order to succeed, both need to go hand in hand. There are various techniques that are used to promote businesses…
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