The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and…
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With the US on track to become a trillion-dollar ecommerce market by 2022, ecommerce activity is beating even bullish expectations. At the same time, the surge in ecommerce activity that took off last year has created a crowded marketplace for both first-time and experienced online store owners, making it more difficult than ever to stand…
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Tired of working for someone else? Fed up with the 9 to 5 routine, a job you have no passion for? If there’s one thing we’ve learned from this pandemic, it’s that no job is completely secure. Many people who were working before the COVID-19 virus caused businesses to shut down are unemployed. Many will…
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It is a widely known and accepted fact that the online visibility of a business or company matters a lot today. A number of companies both small-scale and large-scale acquire customers and transit business online. Businesses also share valuable information about their service and products to customers through their website or Social Media platforms. Now,…
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Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful. Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience…
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Jay Baer, the founder of Convince and Convert, spoke at the 2020 CMWorld Conference with the keynote, “Courageous Content: Six Ways to Get Noticed Amongst the Noise.” Customers are actively seeking alternatives even though it’s harder than ever to choose, Baer said. He shared the following statistic: 20% of B2B companies have switched suppliers for…
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When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users…
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(STL.News) Search engine optimization without content marketing is just like a ship without a rudder. In fact, search engine optimization is really planned around content marketing as every business needs articles, keywords, content, etc. In order to succeed, both need to go hand in hand. There are various techniques that are used to promote businesses…
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No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content creation aren’t synonyms, but you wouldn’t know it from looking at our schedules or to-do lists. The over-focus on…
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To achieve your goals, you need to be ever present in the hearts and minds of those who can support you. That means, you must be famous with that very, very small subset of the 7.7 billion people on earth. Personal branding is not about being famous, it’s about being selectively famous—visible, available and most…
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