Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful.
Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience reach, create top-of-mind recall, build trust and help drive deeper customer engagement.
In this post, I will handpick eight businesses and brands that have not just created branded podcasts but have used them smartly to drive focused business results. What I also will do is to focus on some aspects of these shows and how they have directly contributed to the brands’ business goals.