Jay Baer, the founder of Convince and Convert, spoke at the 2020 CMWorld Conference with the keynote, “Courageous Content: Six Ways to Get Noticed Amongst the Noise.” Customers are actively seeking alternatives even though it’s harder than ever to choose, Baer said. He shared the following statistic:
20% of B2B companies have switched suppliers for most goods and services since the pandemic.
Content has always been a way to help customers make decisions, but things are getting worse. For as much content as brands create and share, content marketing success remains elusive. That, Baer said, is because we are trying to content today using yesterday’s success formula.
Article Source CMWorld 2020 – How to create content your audience wants to consume