Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots to communicate with a business in the past 12 months.
If you are in the field of content marketing, there is a necessity to find the balance between what your client seeks to deliver and what the audience wants. A recent study shows that successful content marketers make sure to create new content types for the audience a few times a week. So it is not just about quality but is also about quantity, distributed evenly.
To be successful with search, you need to integrate workflows and build a foundation for collaboration, as well as continue to foster teamwork before content development, during creation and through publication.
Many agencies and clients made the mistake of only discussing the products or services without ever bringing a personality or emotion to the strategy. Some failed to think of SEO, and others failed in consistency. And many had a blog strategy, but then outsourced the work to the cheapest freelancers available.
In this latest episode of Africa Startup Roundup, we sat down with Allan, the founder of Portable Voices, a Kenyan audiobook production company and podcast network focused on producing African spoken entertainment, produce and distribute digital audiobooks, podcasts, spoken word, poetry, stand-up comedy and audio version of periodicals, journals, newspapers and magazines.
Are you trying to figure out how to boost your visibility and engagement on Instagram? You’re not the only one. Since its inception in 2010 and popularity following shortly after, users have been trying to figure out how to get their content to the top so it’s most visible to their audience.
The survey determined that nearly half (45 percent) of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself, while 21 percent claimed posts could be a deterrent. Further, 22 percent said a restaurant’s social post enticed them to return.
Showing up on LinkedIn always starts with developing your personal brand and translating that into a compelling profile that enhances your credibility and authority.
You can create a blog about anything you have knowledge about or experience in. The key is to choose a niche and dive in – serving a specific audience is better than writing about a jumble of topics.