As traditional media channels see plans thoroughly upended by the novel coronavirus, podcasts are having a moment in the limelight, and the implications for mobile marketers are significant. That’s not to say the fledgling audio medium has been free from pandemic-related disruptions — quite the opposite, in fact, as important listening occasions like commutes are…
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Most entrepreneurs and marketing gurus came to understand the importance and value of good SEO strategies years ago, yet relatively few of them have conquered the difficult task of crafting an SEO strategy for a particularly niche marketplace. While SEO advice is pervasive in this day and age, much of it is far too broad…
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LinkedIn recently sent out a guide on how to optimise your brand’s content marketing strategy during this time. The guide covers several points, which have been unpacked and analysed below. Here’s what your brand needs to be doing on LinkedIn: 1. Amp up your content strategy Ever since the crisis, more brands have been reliant…
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When it comes to marketing, one should know the difference between content strategies, content marketing strategy, and content plan. What do you mean by content marketing strategy? When it comes to content marketing strategy, one should ask all the questions with “why.” Before creating content, one should ask questions such as who will get help,…
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In this article, we will share with you some essential tips, including skills you need to develop, to be an excellent and successful content manager. What is a Content Manager? A content manager (CM) is someone who works with writers or content creators to create content, such as articles and videos, for digital publishing. They…
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Article Source 5 Ways to Do Smart & Responsible Marketing During COVID-19 In new and challenging times, how do we adjust our approaches to marketing in the middle of the COVID-19 pandemic? Brands need to shift and adjust but should operate with empathy, accountability and reliability. Here are 5 ways to operate accordingly. Here, we’ve…
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![Pinterest Provides Tips on How Brands Can Communicate Amid the COVID-19 Pandemic [Infographic]](https://i0.wp.com/consulting.charlesmedia.com/wp-content/uploads/2020/03/Pinterest_COVID_19_infographic-1.png?fit=1024%2C2492&ssl=1)
While all of us struggle to understand the broader implications and complications of the COVID-19 pandemic, marketers and business owners are also faced with the difficult task of trying to maintain revenue flow, and engage customers, amid the rising anxiety and uncertainty.
To that end, this week Pinterest has provided a new set of tips to help brands that are looking to maintain audience connection amid the COVID-19 crisis.
This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and they can move around the online world like none of their predecessors.
Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z.
