This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and they can move around the online world like none of their predecessors.
Below is a list of which marketing practices and tactics your organization should consider leaving behind and which ones are a must as part of your 2020 planning.
Knowing how to use AR & VR to their fullest extent is a matter of perspective and creativity.
Here are five proven ways to build authority and attract new customers with your content strategy in the coming quarter.
Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z.
Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior.
Successful event marketing means doing your homework before you invest in an event. It’s about knowing where your targets will be and what types of events they value most. It’s also about understanding what they want to get out of their experience and ensuring they leave with a lasting impression of your company and products.
If you’re inconsistent with your content creation efforts, your results will show it. An effective content marketing strategy includes well-planned and thought-out messages shared on specific platforms at key times – all in order to best reach your target audience. If you decide not to follow your deadlines, it’s ultimately your brand that will suffer.
