Most entrepreneurs and marketing gurus came to understand the importance and value of good SEO strategies years ago, yet relatively few of them have conquered the difficult task of crafting an SEO strategy for a particularly niche marketplace. While SEO advice is pervasive in this day and age, much of it is far too broad…
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LinkedIn recently sent out a guide on how to optimise your brand’s content marketing strategy during this time. The guide covers several points, which have been unpacked and analysed below. Here’s what your brand needs to be doing on LinkedIn: 1. Amp up your content strategy Ever since the crisis, more brands have been reliant…
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When it comes to marketing, one should know the difference between content strategies, content marketing strategy, and content plan. What do you mean by content marketing strategy? When it comes to content marketing strategy, one should ask all the questions with “why.” Before creating content, one should ask questions such as who will get help,…
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