With the US on track to become a trillion-dollar ecommerce market by 2022, ecommerce activity is beating even bullish expectations.
At the same time, the surge in ecommerce activity that took off last year has created a crowded marketplace for both first-time and experienced online store owners, making it more difficult than ever to stand out.
While there’s little doubt that ecommerce is here to stay, there’s less of a consensus when it comes to the strategies and the types of websites best-suited for keeping up with the evolving trends and consumer demands businesses must address in order to stay relevant today.
As more people prefer to shop online, one thing is certain: reaching them with fast, personalized, and convenient digital experiences is crucial to capturing and retaining their business.
Online stores built with flexible solutions are simply better-positioned to meet these demands head-on. While the list of SaaS (and other) products aimed at ecommerce store owners seems to expand by the day, WordPress, which is open source, is also being used as a powerful, flexible, and cost-effective solution for quickly building new ecommerce stores and sites or refreshing old ones.
This article will take a closer look at why WordPress is being used for more ecommerce stores than ever and how WooCommerce is helping those stores grow.