Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful. Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience…
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Jay Baer, the founder of Convince and Convert, spoke at the 2020 CMWorld Conference with the keynote, “Courageous Content: Six Ways to Get Noticed Amongst the Noise.” Customers are actively seeking alternatives even though it’s harder than ever to choose, Baer said. He shared the following statistic: 20% of B2B companies have switched suppliers for…
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When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users…
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(STL.News) Search engine optimization without content marketing is just like a ship without a rudder. In fact, search engine optimization is really planned around content marketing as every business needs articles, keywords, content, etc. In order to succeed, both need to go hand in hand. There are various techniques that are used to promote businesses…
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The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well as the year has progressed, and many brands are now upping spend in the category as a result.…
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“How do I improve SEO?” “How do I get more traffic to my website?” “We launched an ad campaign. Why aren’t we making money hand over fist?” The answer is content. In today’s competitive landscape where everyone runs ads and has a website, content is what sets you apart. It generates over 3x as many…
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Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic. Publishing informational content on a website blog, resource section, or Content is everywhere today. It’s insanely competitive. Did you know that over 70 million blog posts are published monthly? If you’re going to gain any real traction, you…
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No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content creation aren’t synonyms, but you wouldn’t know it from looking at our schedules or to-do lists. The over-focus on…
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To achieve your goals, you need to be ever present in the hearts and minds of those who can support you. That means, you must be famous with that very, very small subset of the 7.7 billion people on earth. Personal branding is not about being famous, it’s about being selectively famous—visible, available and most…
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We all know one thing. When you see content on the internet, and it is performing well, then there are tactics which are needed to be discussed. Effective content marketing can come to a lot of heed for your business. It can regulate the growth of your business and help it to structure in the…
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