No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it.
Most of us logically know that content marketing and content creation aren’t synonyms, but you wouldn’t know it from looking at our schedules or to-do lists.
The over-focus on content creation is noticeable everywhere:
- In our content marketing strategies that ask, “what should we talk about?”
- In our marketing calendars that answer, “when should we talk about it?”
- In our schedules that are filled with churning out as much content as possible.
And in leaning too much toward content creation, we distance ourselves from all the other important elements of content marketing.Read more: Article Source The 6 Elements of the Content Marketing Process