To achieve your goals, you need to be ever present in the hearts and minds of those who can support you. That means, you must be famous with that very, very small subset of the 7.7 billion people on earth. Personal branding is not about being famous, it’s about being selectively famous—visible, available and most importantly valuable—to your target audience. To the rest of the world, you can live in total obscurity. But to that special community—your brand community—you need to be proving your worth, sharing relevant and compelling content and engaging in topical and interesting conversations.
Before you start sharing content of value, you must be crystal clear about who is in your brand community (or target audience). To make it simple, think of your brand community as the people who need to know you and those you need to know so you can achieve your goals. It includes your peers, internal/external clients, senior leaders, decision makers and those who influence them, people who want to learn from you and potentially work with/for you and thought-leaders in your field.
Once you’re clear about who’s in your brand community, you can develop your personal content marketing plan so you can be visible and deliver value to the members of your community. When you do this, you increase your visibility, build fans and ultimately turn those fans into promoters who help you spread your message, expand your brand and achieve your goals.
Read More: Article Source Three Ways To Become Selectively Famous