Blogs today help promote a brand or service in the internet through text that gives ways to get high conversion rates. A podcast is a digital audio file letting businesses target customers according to needs. Just like blogging, users visit podcasts and listen to them for knowing more details. Most branded companies utilize podcasts for…
Read more
Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful. Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience…
Read more
As traditional media channels see plans thoroughly upended by the novel coronavirus, podcasts are having a moment in the limelight, and the implications for mobile marketers are significant. That’s not to say the fledgling audio medium has been free from pandemic-related disruptions — quite the opposite, in fact, as important listening occasions like commutes are…
Read more
If you run a business or have a brand you’re trying to build, it’s important to look at all the different ways you can communicate to your audience. Technology is adding to numerous ways to communicate with potential customers, as there are constantly new ways to reach out to people and grab their attention.
In this latest episode of Africa Startup Roundup, we sat down with Allan, the founder of Portable Voices, a Kenyan audiobook production company and podcast network focused on producing African spoken entertainment, produce and distribute digital audiobooks, podcasts, spoken word, poetry, stand-up comedy and audio version of periodicals, journals, newspapers and magazines.
Podcasts are far from a “thing” or a fad that’s taken the Internet by storm. There’s a rock-solid foundation for their success that makes perfect sense on the largest of scales, and one that marketers can effectively leverage. Oh boy, do I have a lot of revelations for you.
Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted that 17 percent of marketers plan to add podcasting to their efforts in the next 12 months.
