The art of ‘growth hacking’ for your small business

The art of ‘growth hacking’ for your small business

Starting and running a small business into a successful enterprise is a monumental challenge. Faced by various challenges, it’s not surprising that 90 per cent of start-ups fail. To ensure that your business doesn’t become part of the failure statistics, you have to do everything in your power to ensure constant growth. This is where growth hacking comes in!

Coined by Sean Ellis, the CEO of GrowthHackers.com, growth hacking means experimenting with various business activities such as marketing, product development, sales segments to determine the most efficient methods to achieve faster business growth. The aim of growth-hacking is to increase your customer base while keeping your investment to a minimum.

Here are some simple hacks that can boost your business growth in a short amount of time.

 

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