How to Create Content That Makes You Stand Out
Standing out from the crowd and creating content that’ll win your audience’s attention is a lofty task. Here’s how to get it right.
Standing out from the crowd and creating content that’ll win your audience’s attention is a lofty task. Here’s how to get it right.
If you are in the field of content marketing, there is a necessity to find the balance between what your client seeks to deliver and what the audience wants. A recent study shows that successful content marketers make sure to create new content types for the audience a few times a week. So it is not just about quality but is also about quantity, distributed evenly.
Showing up on LinkedIn always starts with developing your personal brand and translating that into a compelling profile that enhances your credibility and authority.
You can create a blog about anything you have knowledge about or experience in. The key is to choose a niche and dive in – serving a specific audience is better than writing about a jumble of topics.
LinkedIn hasn’t always been the most visual of social networks – it’s no Facebook, and it’s certainly no Instagram. However, that’s changed quite a bit in recent years, and even though it might seem that LinkedIn isn’t as visual a platform as the other top social networks, the truth is that visuals do still play a key role, with photos, videos, infographics, presentations and so much more being shared on LinkedIn every day.
Branded videos can have a huge impact on the platform. They give you the opportunity to tell your brand’s story and explain what makes you different in a way that emotionally connects with your target audience. Whether used in feed content or through Stories, video is often much more effective at conveying emotion.
It doesn’t matter if you’re selling software, hotel rooms, or cupcakes—you want your social media content marketing efforts to give your brand an engaging, memorable presence on social. In fact, in a study by Invesp, 64 percent of marketers said that increasing engagement was crucial for their social media marketing strategy.
In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements.
However, while it may seem too technical, SEO is a crucial component of a successful content marketing strategy.
Creating content for the purposes of SEO can help you reach your target audience, and push them toward a conversion point.
It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content.
With so many options for writing social media copy – Facebook updates, tweets, Instagram captions, or even LinkedIn’s publishing platform for blog-length posts – we’ll start with the basics of writing for the web, then build out to best data-driven practices.