A photo speaks 1,000 words—and clearly, this applies to social media, too. Statista estimates that people spend 145 minutes per day on social media, but during quarantine, 8 hour screen times like these told a much different story. Social platforms have evolved over the years to keep the user’s focus on images, video and animated…
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MarketMuse recently released a free version of their sophisticated AI powered content writing tool. This tool automates the content creation process so that the team can focus on the content plus it provides insights to help optimize the content before it is published rather than refining it after it’s been published. Replace (not provided) with…
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From the crafty copy that forms an enlightening eBook to the visuals of a truly eye-catching infographic, the savvy marketer has a slew of content types at their disposal. Better yet, each option offers multiple ways to engage, convert, and retain a target audience. Skyword’s research shows that the average brand has embraced a more…
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Jay Baer, the founder of Convince and Convert, spoke at the 2020 CMWorld Conference with the keynote, “Courageous Content: Six Ways to Get Noticed Amongst the Noise.” Customers are actively seeking alternatives even though it’s harder than ever to choose, Baer said. He shared the following statistic: 20% of B2B companies have switched suppliers for…
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We all know one thing. When you see content on the internet, and it is performing well, then there are tactics which are needed to be discussed. Effective content marketing can come to a lot of heed for your business. It can regulate the growth of your business and help it to structure in the…
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Below is a list of which marketing practices and tactics your organization should consider leaving behind and which ones are a must as part of your 2020 planning.
Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior.
If you’re inconsistent with your content creation efforts, your results will show it. An effective content marketing strategy includes well-planned and thought-out messages shared on specific platforms at key times – all in order to best reach your target audience. If you decide not to follow your deadlines, it’s ultimately your brand that will suffer.
Successful event marketing means doing your homework before you invest in an event. It’s about knowing where your targets will be and what types of events they value most. It’s also about understanding what they want to get out of their experience and ensuring they leave with a lasting impression of your company and products.
According to JD Craigman, you should avoid wasting time and money on outdated strategies, and you need to know what strategies are working for generating leads and conversions with content.
Craigman was kind enough to provide us with five types of content that are driving the most results for 2020.
