Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic. Publishing informational content on a website blog, resource section, or Content is everywhere today. It’s insanely competitive. Did you know that over 70 million blog posts are published monthly? If you’re going to gain any real traction, you…
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No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content creation aren’t synonyms, but you wouldn’t know it from looking at our schedules or to-do lists. The over-focus on…
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To achieve your goals, you need to be ever present in the hearts and minds of those who can support you. That means, you must be famous with that very, very small subset of the 7.7 billion people on earth. Personal branding is not about being famous, it’s about being selectively famous—visible, available and most…
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We all know one thing. When you see content on the internet, and it is performing well, then there are tactics which are needed to be discussed. Effective content marketing can come to a lot of heed for your business. It can regulate the growth of your business and help it to structure in the…
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Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. According to eMarketer, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media. That means social media managers that can successfully tap into these audiences are invaluable to the business. But…
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After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram. The world of social media is abuzz with the news that Reels,…
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As traditional media channels see plans thoroughly upended by the novel coronavirus, podcasts are having a moment in the limelight, and the implications for mobile marketers are significant. That’s not to say the fledgling audio medium has been free from pandemic-related disruptions — quite the opposite, in fact, as important listening occasions like commutes are…
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