Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. According to eMarketer, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media. That means social media managers that can successfully tap into these audiences are invaluable to the business.
But can emerging brands find and leverage witty social media talent like these big brands? We’ve asked social media industry leaders about the importance of social media managers and the particular skills, traits and best-practices these roles require.
Why Emerging Brands Need Great Social Media Managers
“In this day and age, emerging brands do need a dedicated social media manager,” said Lydia Mansel, head of content at SEO My Business, “but that doesn’t mean it’s their only job.” While posting on social media is crucial, many smaller companies can benefit from a smart social media manager that can help with other aspects of their overall marketing strategy as well. This is especially true for companies that have a smaller social media presence and more manageable posting cadence.
Article Source 5 Things to Look for in a Social Media Manager