From the crafty copy that forms an enlightening eBook to the visuals of a truly eye-catching infographic, the savvy marketer has a slew of content types at their disposal. Better yet, each option offers multiple ways to engage, convert, and retain a target audience.
Skyword’s research shows that the average brand has embraced a more diversified approach to content, with many creating at least six types of content in total. But often, how they use those assets is limited: only two types (one being sales collateral) actually support customer conversion and retention. So it comes as no huge surprise that brands report a 28% plummet in the effective use of content after the engagement stage of the audience journey.
Of the countless shapes content can take, six core types—videos, infographics, long-form downloads, webinars, interactive tools, and podcasts—serve as key tools in a healthy content ecosystem. When you play to the strengths of each, every campaign is fresh, engaging, and boosts the bottom line.
To make it easier to compare and contrast these six common types of content, we’ve created battlecards that break down what each does and how you can adapt and deploy it to suit your content strategy.
Article Source 6 Effective Content Types and How to Use Them in Your Content Marketing