Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots to communicate with a business in the past 12 months.
If you are in the field of content marketing, there is a necessity to find the balance between what your client seeks to deliver and what the audience wants. A recent study shows that successful content marketers make sure to create new content types for the audience a few times a week. So it is not just about quality but is also about quantity, distributed evenly.
To be successful with search, you need to integrate workflows and build a foundation for collaboration, as well as continue to foster teamwork before content development, during creation and through publication.
In this latest episode of Africa Startup Roundup, we sat down with Allan, the founder of Portable Voices, a Kenyan audiobook production company and podcast network focused on producing African spoken entertainment, produce and distribute digital audiobooks, podcasts, spoken word, poetry, stand-up comedy and audio version of periodicals, journals, newspapers and magazines.
The survey determined that nearly half (45 percent) of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself, while 21 percent claimed posts could be a deterrent. Further, 22 percent said a restaurant’s social post enticed them to return.
A new business must prioritize marketing to get off to a good start. Whether you own a brick-and-mortar business or a business that provides digital services, you want and need to tell the world about it. But at the same time, most people starting out have limited marketing budgets.
Finding the right content for your target market can be a challenge, but there are resources available to make this process easier. By utilizing the right tools you can attract more readers who will want to share your blog posts.
Information can be used as a tool to generate leads for the business that produces it. Like any other tool, for the best results, it must be good quality and it must be used in a specific way.
We want to take a careful look at social media marketing and how virtually any business owner can capture more leads and score more conversions through building up their social media presence.
Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands
