Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research. Continue Reading Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. Continue Reading Build Brand Authenticity Using Customer Generated Content
This article discusses 10 core benefits of content marketing to help you make out how valuable this marketing strategy can be for any business. Continue Reading 10 benefits of content marketing to grow your business
Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” Continue Reading Content is Still King
Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can). Continue Reading 8 Tools to Track, Analyze and Beat Your Competitors
It doesn’t matter if you’re selling software, hotel rooms, or cupcakes—you want your social media content marketing efforts to give your brand an engaging, memorable presence on social. In fact, in a study by Invesp, 64 percent of marketers said that increasing engagement was crucial for their social media marketing strategy. Continue Reading Make Your Social Media Content Marketing Sound More Human by Ditching These Clichés
It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content. Continue Reading Five ways to tell if your brand’s content is valuable
Some 15 years after Facebook was founded and 13 years since Twitter marked its first tweet, many meeting planners still struggle with social media — especially during events.
Author Jessi Minneci has several suggestions for increasing engagement during conferences and events. Continue Reading How to Increase Social Media Engagement During Your Events
Did you know that 90per cent of all marketers say social media marketing has increased their business exposure?
Analytics and other measurement tools can enable entrepreneurs to find how they can take advantage of social media as a marketing tool and also how to use data to optimize their social marketing campaigns. Continue Reading How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!!
Beginning on March 18, director Peele “took over” Spotify’s first-ever TV & Movies hub as an extension of his film’s promotion. This Spotify hub, a sort-of channel that hosts multiple playlists, features playlists Film & TV Favorites, Black Boy Joy and Us. Continue Reading The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
