Generation Z is upending influencer marketing
This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and they can move around the online world like none of their predecessors.
This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and they can move around the online world like none of their predecessors.
Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z.
In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. In this post, we’ll look at a few social media marketing trends which could provide massive opportunities, as well as challenges, for digital marketers in 2020 and beyond.
There are a few basic steps you can take each time you create a B2B content marketing piece to ensure it’s engaging and will connect with your target audience.
No matter how great your emails look, you need the substance to back up the style. Without stellar content, your subscribers will eventually stop opening your emails, and start deleting or ignoring them instead.
Whether you’re using it for lead generation, educating your visitors or simply to talk about where your company is going, you surely want as many people to read your blog as possible. Besides spending a small fortune on ads to promote your articles, there are some better ways to make more people read your blogs.
While content marketing offers plenty of benefits to small business owners, the reality is that it can help forge a genuine connection with customers, boosting recall and impacting revenues directly.
YouTube is the world’s second-largest search engine, and as with any search engine, SEO is essential to your success and visibility.
