Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Embarking on a new career as a blogger should be looked at as a journey. The goal is to ultimately have a successful blogging career wherein you can choose what clients you are working for, your hours, and be able to work from any place in the world. Of course, getting to that point of success isn’t usually an overnight journey, rather, it takes time and effort on your part.
Leveraging social media to grow your YouTube channel is not only a smart way to grow your YouTube channel fast, but also to provide great content to your social media audiences.
Branded videos can have a huge impact on the platform. They give you the opportunity to tell your brand’s story and explain what makes you different in a way that emotionally connects with your target audience. Whether used in feed content or through Stories, video is often much more effective at conveying emotion.
You can’t deny the value [social media] has in delivering business leads. You can’t avoid it, either, as more and more customers create accounts. This guide is a deep dive for all those small biz owners ready to make social media work.
Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can).
It doesn’t matter if you’re selling software, hotel rooms, or cupcakes—you want your social media content marketing efforts to give your brand an engaging, memorable presence on social. In fact, in a study by Invesp, 64 percent of marketers said that increasing engagement was crucial for their social media marketing strategy.
In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements.
However, while it may seem too technical, SEO is a crucial component of a successful content marketing strategy.
Creating content for the purposes of SEO can help you reach your target audience, and push them toward a conversion point.
2019 will be a game changer for companies promoting their brand on Instagram. Marketing on this social media website will provide a high ROI, but the strategies you implement needs to be different from your competitors. So, here are some of the Instagram marketing tips that will fuel your business growth this 2019.
It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content.
