Author: Stephen Charles

How to Increase Social Media Engagement During Your Events

Some 15 years after Facebook was founded and 13 years since Twitter marked its first tweet, many meeting planners still struggle with social media — especially during events.

Author Jessi Minneci has several suggestions for increasing engagement during conferences and events.

How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!!

How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!!

Did you know that 90per cent of all marketers say social media marketing has increased their business exposure?

Analytics and other measurement tools can enable entrepreneurs to find how they can take advantage of social media as a marketing tool and also how to use data to optimize their social marketing campaigns.

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Optimizing Video for Enriched Online & In-App User Experiences and Greater ROI

Today’s consumer wants to be more involved in their online digital experiences than ever before. For some, this could mean being fully immersed in an online shopping process, for example, by trying on clothes and makeup virtually.

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The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

Beginning on March 18, director Peele “took over” Spotify’s first-ever TV & Movies hub as an extension of his film’s promotion. This Spotify hub, a sort-of channel that hosts multiple playlists, features playlists Film & TV Favorites, Black Boy Joy and Us.

How to Combine Social Media with Email Subscribers to Boost Sales

Your social media presence and your email marketing shouldn’t be two separate entities — they should work together cohesively to promote your products/services.

10 Free Instagram Marketing Tools You Can’t Live Without

Instagram is one of the leading social media platforms right now with more than a billion monthly active users. Nowadays, it is obvious that it doesn’t matter what type of business you have – any brand can benefit from an Instagram account.

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