It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content. Continue Reading Five ways to tell if your brand’s content is valuable
With so many options for writing social media copy – Facebook updates, tweets, Instagram captions, or even LinkedIn’s publishing platform for blog-length posts – we’ll start with the basics of writing for the web, then build out to best data-driven practices. Continue Reading The Non-Writers’ Guide To Writing Better Social Media Copy
Let’s be honest. Social media has a lot of moving pieces, and social media marketing can often become disjointed and stressful. However, the ultimate goal is to create an effective and cohesive social media marketing strategy, improve social workflows, and measure results in real-time. Thankfully, there’s an app (quite a few, in fact) to help… Continue Reading 10 Of The Best Social Media Tools For Small Businesses
Businesses in the US spent an estimated $2.67 billion on email marketing in 2017.
With little investment, you can make serious returns, but if you want to maximize those returns, you need to do your email marketing right. Continue Reading Email Marketing: 5 Tips to Put Your Email Marketing Campaign on Track
Every month, more than 80 million blog posts and pages are published.
We split all recommended tools, applications and plugins into three main groups: website building tools, design tools and content improvement tools. Continue Reading 15 Powerful Blogging Tools, Apps, and Plugins to Boost Organics in 2019
Some 15 years after Facebook was founded and 13 years since Twitter marked its first tweet, many meeting planners still struggle with social media — especially during events.
Author Jessi Minneci has several suggestions for increasing engagement during conferences and events. Continue Reading How to Increase Social Media Engagement During Your Events
Did you know that 90per cent of all marketers say social media marketing has increased their business exposure?
Analytics and other measurement tools can enable entrepreneurs to find how they can take advantage of social media as a marketing tool and also how to use data to optimize their social marketing campaigns. Continue Reading How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!!
Today’s consumer wants to be more involved in their online digital experiences than ever before. For some, this could mean being fully immersed in an online shopping process, for example, by trying on clothes and makeup virtually. Continue Reading Optimizing Video for Enriched Online & In-App User Experiences and Greater ROI
Beginning on March 18, director Peele “took over” Spotify’s first-ever TV & Movies hub as an extension of his film’s promotion. This Spotify hub, a sort-of channel that hosts multiple playlists, features playlists Film & TV Favorites, Black Boy Joy and Us. Continue Reading The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Your social media presence and your email marketing shouldn’t be two separate entities — they should work together cohesively to promote your products/services. Continue Reading How to Combine Social Media with Email Subscribers to Boost Sales
