Author: Stephen Charles

How to Improve Your Email Copywriting in 2019

April 5, 2019

Email marketing isn’t going anywhere; it’s still one of the most effective ways to directly reach your target audience. But are the emails you’re sending to your subscribers and customers helping you reach your goals? You can’t just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention, builds a connection, and encourages them to take action. Continue Reading How to Improve Your Email Copywriting in 2019

Why podcasts are the next big thing for marketers

Why Podcasts Are the Next Big Thing for Marketers

April 5, 2019

Podcasts are far from a “thing” or a fad that’s taken the Internet by storm. There’s a rock-solid foundation for their success that makes perfect sense on the largest of scales, and one that marketers can effectively leverage. Oh boy, do I have a lot of revelations for you. Continue Reading Why Podcasts Are the Next Big Thing for Marketers

5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

April 5, 2019

LinkedIn hasn’t always been the most visual of social networks – it’s no Facebook, and it’s certainly no Instagram. However, that’s changed quite a bit in recent years, and even though it might seem that LinkedIn isn’t as visual a platform as the other top social networks, the truth is that visuals do still play a key role, with photos, videos, infographics, presentations and so much more being shared on LinkedIn every day. Continue Reading 5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

How to Quickly Expand Your Social Marketing Presence

April 5, 2019

We want to take a careful look at social media marketing and how virtually any business owner can capture more leads and score more conversions through building up their social media presence. Continue Reading How to Quickly Expand Your Social Marketing Presence

How to Promote Your B2B Podcast: 23 Tips to Get More Listeners

April 4, 2019

Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted that 17 percent of marketers plan to add podcasting to their efforts in the next 12 months. Continue Reading How to Promote Your B2B Podcast: 23 Tips to Get More Listeners

4 Reasons Why Every Marketing Team Should be Considering Chatbots

April 3, 2019

Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands Continue Reading 4 Reasons Why Every Marketing Team Should be Considering Chatbots

rivals in a soccer game

Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

April 3, 2019

Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research. Continue Reading Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

10 Characteristics of a High-Quality Blog Post

10 Characteristics of a High-Quality Blog Post

April 3, 2019

Here are 10 steps with examples of other blogs as a foundation for creating high-quality and outstanding blog articles. Continue Reading 10 Characteristics of a High-Quality Blog Post

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Build Brand Authenticity Using Customer Generated Content

April 2, 2019

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. Continue Reading Build Brand Authenticity Using Customer Generated Content

sending out emails

How To Exponentially Grow Your Email List

April 2, 2019

If you’re looking for ways to exponentially increase the number of your subscribers, here are some effective strategies you can follow: Continue Reading How To Exponentially Grow Your Email List

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