The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well as the year has progressed, and many brands are now upping spend in the category as a result.
According to a recent report by Takumi, in the twelve months to August 2020, 73% of surveyed marketers allocated more resources to influencer marketing, with spend particularly increasing in the three areas of retail (79%), legal (79%), and manufacturing (75%).
So, what significant changes have occurred in the world of influencer marketing on the back of Covid? And how have brands and influencers adapted?
Article Source Four trends that show how influencer marketing has evolved in 2020