It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content.
With so many options for writing social media copy – Facebook updates, tweets, Instagram captions, or even LinkedIn’s publishing platform for blog-length posts – we’ll start with the basics of writing for the web, then build out to best data-driven practices.
Let’s be honest. Social media has a lot of moving pieces, and social media marketing can often become disjointed and stressful. However, the ultimate goal is to create an effective and cohesive social media marketing strategy, improve social workflows, and measure results in real-time. Thankfully, there’s an app (quite a few, in fact) to help…
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Today’s consumer wants to be more involved in their online digital experiences than ever before. For some, this could mean being fully immersed in an online shopping process, for example, by trying on clothes and makeup virtually.
