The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.
The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms.
Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so.
Read More: https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/