Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. According to eMarketer, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media. That means social media managers that can successfully tap into these audiences are invaluable to the business. But…
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After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram. The world of social media is abuzz with the news that Reels,…
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As traditional media channels see plans thoroughly upended by the novel coronavirus, podcasts are having a moment in the limelight, and the implications for mobile marketers are significant. That’s not to say the fledgling audio medium has been free from pandemic-related disruptions — quite the opposite, in fact, as important listening occasions like commutes are…
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I recently asked the question, “What’s your biggest challenge when it comes to SEO?” Nearly everyone in my community mentioned that their most crucial issue currently is creating high-quality backlinks. Generating backlinks today is not just like it was five years ago. You need to get links from quality sites to see a big difference…
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All businesses have the same goal of increasing sales and making more money. With the competitive nature of the market today, it is imperative that owners and managers continue to learn and try new approaches and tools. To enhance productivity, acquire customers, scale your business, manage social media, automate, and grow your business, it is…
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The COVID-19 pandemic has turned out to be the most significant disruptive event witnessed by this generation. From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. This transformational effect is not momentary; it is significant and is here to stay. One of the…
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When you talk about building an online presence, every social media platform comes with its own sets of rules and algorithms. Talking about brands, Twitter is the most preferred platform for brands to stay in touch with their consumers because of a very simple reason- Twitter thrives on real-time communication. This article will talk about-…
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Most entrepreneurs and marketing gurus came to understand the importance and value of good SEO strategies years ago, yet relatively few of them have conquered the difficult task of crafting an SEO strategy for a particularly niche marketplace. While SEO advice is pervasive in this day and age, much of it is far too broad…
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LinkedIn recently sent out a guide on how to optimise your brand’s content marketing strategy during this time. The guide covers several points, which have been unpacked and analysed below. Here’s what your brand needs to be doing on LinkedIn: 1. Amp up your content strategy Ever since the crisis, more brands have been reliant…
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When it comes to marketing, one should know the difference between content strategies, content marketing strategy, and content plan. What do you mean by content marketing strategy? When it comes to content marketing strategy, one should ask all the questions with “why.” Before creating content, one should ask questions such as who will get help,…
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