Many agencies and clients made the mistake of only discussing the products or services without ever bringing a personality or emotion to the strategy. Some failed to think of SEO, and others failed in consistency. And many had a blog strategy, but then outsourced the work to the cheapest freelancers available.
In this latest episode of Africa Startup Roundup, we sat down with Allan, the founder of Portable Voices, a Kenyan audiobook production company and podcast network focused on producing African spoken entertainment, produce and distribute digital audiobooks, podcasts, spoken word, poetry, stand-up comedy and audio version of periodicals, journals, newspapers and magazines.
Are you trying to figure out how to boost your visibility and engagement on Instagram? You’re not the only one. Since its inception in 2010 and popularity following shortly after, users have been trying to figure out how to get their content to the top so it’s most visible to their audience.
The survey determined that nearly half (45 percent) of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself, while 21 percent claimed posts could be a deterrent. Further, 22 percent said a restaurant’s social post enticed them to return.
Showing up on LinkedIn always starts with developing your personal brand and translating that into a compelling profile that enhances your credibility and authority.
You can create a blog about anything you have knowledge about or experience in. The key is to choose a niche and dive in – serving a specific audience is better than writing about a jumble of topics.
A new business must prioritize marketing to get off to a good start. Whether you own a brick-and-mortar business or a business that provides digital services, you want and need to tell the world about it. But at the same time, most people starting out have limited marketing budgets.
Finding the right content for your target market can be a challenge, but there are resources available to make this process easier. By utilizing the right tools you can attract more readers who will want to share your blog posts.
Information can be used as a tool to generate leads for the business that produces it. Like any other tool, for the best results, it must be good quality and it must be used in a specific way.
Email marketing isn’t going anywhere; it’s still one of the most effective ways to directly reach your target audience. But are the emails you’re sending to your subscribers and customers helping you reach your goals? You can’t just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention, builds a connection, and encourages them to take action.
