If it’s been a while since you assessed your blog content and you don’t think every single post is making a positive contribution to your business agenda, it may be time to perform a content audit. This is when you analyze all the content on your website and determine whether each blog post should be kept, updated, or deleted depending on how it affects your conversions.
Well-designed videos can help build a lasting image of the business. Here are some facts which will help reinforce the view about the growing importance of video content marketing.
Are you good at something? Are you passionate about something? Do you think there is a market for people wanting to become good at what you are doing?
If your answer is yes to all the above questions, you will be able to make a career out of blogging.
Mobile marketing involves reaching out to your potential customers wherever they are and the best way to reach them is through channels they use on their mobile devices, such as text messages, social media apps and sites, shopping apps, etc. Here are some of the top ones.
You have to ‘bring it’ when it comes to your content in order to boost your SEO and get page one ranking. A good part of these efforts involves paying attention to content marketing trends and making them work for you.
You’ve probably heard or read that long form content optimizes search results and gets your website more traffic. These long form articles rank well and can indeed help you convert website visits into real business, but just as valuable as these long articles are shorter, more concise articles that grab the attention of your readers with lots of information and a much lower word count.
Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots to communicate with a business in the past 12 months.
If you are in the field of content marketing, there is a necessity to find the balance between what your client seeks to deliver and what the audience wants. A recent study shows that successful content marketers make sure to create new content types for the audience a few times a week. So it is not just about quality but is also about quantity, distributed evenly.
To be successful with search, you need to integrate workflows and build a foundation for collaboration, as well as continue to foster teamwork before content development, during creation and through publication.
