Author: Stephen Charles

How to Build Your Professional Brand on LinkedIn in 2019

Showing up on LinkedIn always starts with developing your personal brand and translating that into a compelling profile that enhances your credibility and authority.

12 Ways to Earn Money and Authority by Blogging

You can create a blog about anything you have knowledge about or experience in. The key is to choose a niche and dive in – serving a specific audience is better than writing about a jumble of topics.

Six Tips To Market A New Business On A Limited Budget

A new business must prioritize marketing to get off to a good start. Whether you own a brick-and-mortar business or a business that provides digital services, you want and need to tell the world about it. But at the same time, most people starting out have limited marketing budgets.

Improve Your Blog Content With These 4 Tools

Finding the right content for your target market can be a challenge, but there are resources available to make this process easier. By utilizing the right tools you can attract more readers who will want to share your blog posts.

white-paper-compressor.jpg

How to Generate Leads Using Gated Content & Social Media

Information can be used as a tool to generate leads for the business that produces it. Like any other tool, for the best results, it must be good quality and it must be used in a specific way.

How to Improve Your Email Copywriting in 2019

Email marketing isn’t going anywhere; it’s still one of the most effective ways to directly reach your target audience. But are the emails you’re sending to your subscribers and customers helping you reach your goals? You can’t just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention, builds a connection, and encourages them to take action.

Why podcasts are the next big thing for marketers

Why Podcasts Are the Next Big Thing for Marketers

Podcasts are far from a “thing” or a fad that’s taken the Internet by storm. There’s a rock-solid foundation for their success that makes perfect sense on the largest of scales, and one that marketers can effectively leverage. Oh boy, do I have a lot of revelations for you.

5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

LinkedIn hasn’t always been the most visual of social networks – it’s no Facebook, and it’s certainly no Instagram. However, that’s changed quite a bit in recent years, and even though it might seem that LinkedIn isn’t as visual a platform as the other top social networks, the truth is that visuals do still play a key role, with photos, videos, infographics, presentations and so much more being shared on LinkedIn every day.

How to Quickly Expand Your Social Marketing Presence

We want to take a careful look at social media marketing and how virtually any business owner can capture more leads and score more conversions through building up their social media presence.

How to Promote Your B2B Podcast: 23 Tips to Get More Listeners

Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted that 17 percent of marketers plan to add podcasting to their efforts in the next 12 months.