Month: March 2021

6 Effective Content Types and How to Use Them in Your Content Marketing

6 Effective Content Types and How to Use Them in Your Content Marketing

From the crafty copy that forms an enlightening eBook to the visuals of a truly eye-catching infographic, the savvy marketer has a slew of content types at their disposal. Better yet, each option offers multiple ways to engage, convert, and retain a target audience. Skyword’s research shows that the average brand has embraced a more…
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Boost Your Business with These 5 Digital Marketing Tips

Boost Your Business with These 5 Digital Marketing Tips

This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach the class I have to almost build the course readings list from scratch because digital…
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