Tag: branding

Five ways to tell if your brand’s content is valuable

Five ways to tell if your brand’s content is valuable

It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content.

You Are Your Brand

When you meet someone for the first time, the introduction usually starts with a handshake. For me, this custom is the most immediate and lasting impression of a person. There are two particular handshakes I’ve encountered that have stayed with me over time, both less than favorable, placing on opposite ends of the spectrum. The first…
Read more