Are you a business on Facebook without a website? A Facebook Page should be a part of your brand’s Social Media strategy, but avoid making it the only platform of your business. It should serve as part of your marketing but not the whole.
Without a doubt, it’s easy to make updates on Facebook, but you may be missing potential customers who may not be active members. Even for those who are, constantly changing algorithms limit your posts from being seen by most of your followers and potential clients.
In 2020, the average organic reach of Facebook Posts was at 5.2%. That means your posts only seen in only 1 in 20 of your page followers’ feeds, unless you boost your posts with paid ads. Advertising, Facebook’s primary business model, earned the company $84.1 billion in 2020.
Maintaining your own website gives you more control and ownership over your branding, messaging, content layout and search engine optimization.
With your branded website and email addresses, you can stand out from competitors in the marketplace. Business cards and adds with your own URL present you as a serious and professional entity.
Do you need a Website if you have a Facebook page? Yes. You do.
Invest in yourself. Your clients will invest in you.