You face competing demands as you work to manage and oversee all the operations necessary to run a successful small business. So finding the optimal strategies for each functional area that encourage growth and profitability each year is a major challenge if you wish to succeed, and who doesn’t. One of the key areas you must manage effectively is your marketing function, as it is revenue from customers that keeps every other aspect of your business afloat. Without sufficient sales, you’ll struggle to implement strategies for other areas of your business, such as operations, payroll, and administration. Today, we’ll discuss some modern marketing strategies that work to building and maintaining a customer base that supports your small business.
Check out the image above and you’ll see the ROI (return on investment) offered by a number of modern marketing strategies based on perceptions of the marketing managers who use the strategies. Based on the survey results, the top 5 modern marketing strategies in terms of ROI are:
- Social media marketing
- Email marketing
- SEO
- Content marketing
- Social advertising
Using modern marketing strategies to grow your small business
Article Source Modern Marketing Strategies to Grow Your Small Business