“How do I improve SEO?” “How do I get more traffic to my website?” “We launched an ad campaign. Why aren’t we making money hand over fist?” The answer is content. In today’s competitive landscape where everyone runs ads and has a website, content is what sets you apart. It generates over 3x as many…
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Here are the three biggest blogging challenges and how you can overcome them.
Nowadays, Digital Marketing is heavily integrated into our everyday life from social media platforms such as Facebook and Instagram to Email Marketing, and similar to technology, digital marketing trends keep evolving. Therefore, it’s becoming increasingly important to keep up with these trends and best practices in order to maintain your businesses marketing presence.
You’ve probably heard or read that long form content optimizes search results and gets your website more traffic. These long form articles rank well and can indeed help you convert website visits into real business, but just as valuable as these long articles are shorter, more concise articles that grab the attention of your readers with lots of information and a much lower word count.
To be successful with search, you need to integrate workflows and build a foundation for collaboration, as well as continue to foster teamwork before content development, during creation and through publication.
You can’t deny the value [social media] has in delivering business leads. You can’t avoid it, either, as more and more customers create accounts. This guide is a deep dive for all those small biz owners ready to make social media work.
Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can).
In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements.
However, while it may seem too technical, SEO is a crucial component of a successful content marketing strategy.
Creating content for the purposes of SEO can help you reach your target audience, and push them toward a conversion point.
