Category: Gen Z

How to get the most visual attention on your content

5 Ways Video on your Website Converts Visitors to Customers

In today’s digital world, video has become an increasingly popular medium for marketing, and with good reason. Videos can be a powerful tool to engage, inform, and ultimately persuade potential customers to make a purchase. In this blog post, we’ll explore how video on a website can convert sales and why it should be an…
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Your five-step guide to achieving greater influence and impact
Generation Z is upending influencer marketing

Generation Z is upending influencer marketing

This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and they can move around the online world like none of their predecessors.