If you’re looking to revive your content strategy, or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. Continue Reading 5 Content Marketing Tips To Help You Connect With Your Audience
If it’s been a while since you assessed your blog content and you don’t think every single post is making a positive contribution to your business agenda, it may be time to perform a content audit. This is when you analyze all the content on your website and determine whether each blog post should be kept, updated, or deleted depending on how it affects your conversions. Continue Reading How To Perform a Content Audit of Your Blog
You’ve probably heard or read that long form content optimizes search results and gets your website more traffic. These long form articles rank well and can indeed help you convert website visits into real business, but just as valuable as these long articles are shorter, more concise articles that grab the attention of your readers with lots of information and a much lower word count. Continue Reading How to Edit to Have Concise Content
Many agencies and clients made the mistake of only discussing the products or services without ever bringing a personality or emotion to the strategy. Some failed to think of SEO, and others failed in consistency. And many had a blog strategy, but then outsourced the work to the cheapest freelancers available.
Continue Reading Avoid These 5 Blog Strategy & Creation Mistakes
