Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter
Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research.
Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research.
Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can).