Starting in 2025, compliance with WCAG 2.1 Level AA will become a mandatory requirement for government websites and mobile applications under the ADA. This change aims to ensure digital accessibility for individuals with disabilities, including those with visual, auditory, cognitive, and motor impairments. WCAG 2.1 Level AA includes 20 success criteria designed to make web…
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As a marketing expert in the digital age, you know that branding is key to the success of any organization. But to truly set yourself apart from the competition, you need to take a strategic approach to your branding efforts. Today, we’ll share 7 branding tips that will help you stand out in your industry…
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In the fast-paced world of digital marketing, a well-executed SEO audit is a critical step toward optimizing your website for better search engine visibility. By conducting a thorough analysis, you can uncover hidden opportunities and identify areas for improvement that will propel your online presence to new heights. In this comprehensive guide, we will delve…
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In today’s digital world, video has become an increasingly popular medium for marketing, and with good reason. Videos can be a powerful tool to engage, inform, and ultimately persuade potential customers to make a purchase. In this blog post, we’ll explore how video on a website can convert sales and why it should be an…
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In today’s digital age, engaging with customers on your website has become more important than ever before. Building a strong relationship with your customers can help you increase brand loyalty, drive more sales, and create a positive reputation. Here are 5 of the best methods for customer engagement on your website: Live Chat Support: Providing…
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Where competition is fierce, organizations must adopt effective strategies to attract local customers. One such strategy is optimizing your website for local search engine optimization (SEO). Local SEO helps businesses target their desired audience in specific geographic locations, increasing visibility, traffic, and ultimately, conversions. In this post, we will delve into the essential steps and…
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Web accessibility is not just a legal obligation; it is a moral imperative. Building an inclusive digital landscape ensures that all users, regardless of their abilities, can access and engage with online content seamlessly. While images and document files have been popular ways to present information on websites, they can create barriers for users with…
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Websites have become a crucial aspect of business operations and communication channels. Unfortunately, they are also prime targets for malicious actors seeking to disrupt online services and undermine the reputation of organizations. One of the most prevalent and damaging forms of cyber attacks is Distributed Denial-of-Service (DDoS) attacks. We will discuss the intricacies of DDoS…
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Creating an effective landing page is crucial for any business that wants to convert website visitors into customers. A landing page is a standalone web page designed to receive traffic from a specific source, such as a paid ad or email campaign. The ultimate goal of a landing page is to convert visitors into customers…
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Creating a strong brand identity is essential for any small business that wants to stand out from the competition and build customer loyalty. A brand identity is more than just a logo; it’s the overall perception of your business in the minds of your customers. Today we’ll discuss the steps to create a brand identity…
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