From the crafty copy that forms an enlightening eBook to the visuals of a truly eye-catching infographic, the savvy marketer has a slew of content types at their disposal. Better yet, each option offers multiple ways to engage, convert, and retain a target audience. Skyword’s research shows that the average brand has embraced a more…
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This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach the class I have to almost build the course readings list from scratch because digital…
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Tired of working for someone else? Fed up with the 9 to 5 routine, a job you have no passion for? If there’s one thing we’ve learned from this pandemic, it’s that no job is completely secure. Many people who were working before the COVID-19 virus caused businesses to shut down are unemployed. Many will…
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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Is the money you have in your account affecting your health? The American Psychological Association revealed a survey showing that stress over money affects people’s health. And it turns…
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It is a widely known and accepted fact that the online visibility of a business or company matters a lot today. A number of companies both small-scale and large-scale acquire customers and transit business online. Businesses also share valuable information about their service and products to customers through their website or Social Media platforms. Now,…
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Starting and running a small business into a successful enterprise is a monumental challenge. Faced by various challenges, it’s not surprising that 90 per cent of start-ups fail. To ensure that your business doesn’t become part of the failure statistics, you have to do everything in your power to ensure constant growth. This is where…
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Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful. Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience…
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Jay Baer, the founder of Convince and Convert, spoke at the 2020 CMWorld Conference with the keynote, “Courageous Content: Six Ways to Get Noticed Amongst the Noise.” Customers are actively seeking alternatives even though it’s harder than ever to choose, Baer said. He shared the following statistic: 20% of B2B companies have switched suppliers for…
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When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users…
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(STL.News) Search engine optimization without content marketing is just like a ship without a rudder. In fact, search engine optimization is really planned around content marketing as every business needs articles, keywords, content, etc. In order to succeed, both need to go hand in hand. There are various techniques that are used to promote businesses…
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