Author: Stephen Charles

Content Marketing Trends For Better SEO Ranking in 2019

Content Marketing Trends For Better SEO Ranking in 2019

You have to ‘bring it’ when it comes to your content in order to boost your SEO and get page one ranking. A good part of these efforts involves paying attention to content marketing trends and making them work for you.

How to Edit to Have Concise Content

You’ve probably heard or read that long form content optimizes search results and gets your website more traffic. These long form articles rank well and can indeed help you convert website visits into real business, but just as valuable as these long articles are shorter, more concise articles that grab the attention of your readers with lots of information and a much lower word count.

Hand of Businessman Working with Digital Marketing Concept
Screen Shot 2019 04 17 at 11.02.51 AM

Chatbots 2.0: Marketers Leveraging Automated Conversations Throughout The Buyer’s Journey, Tying In ABM

Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots to communicate with a business in the past 12 months.

How to create useful content that caters to client needs

If you are in the field of content marketing, there is a necessity to find the balance between what your client seeks to deliver and what the audience wants. A recent study shows that successful content marketers make sure to create new content types for the audience a few times a week. So it is not just about quality but is also about quantity, distributed evenly.

Aligning content and SEO for search success

To be successful with search, you need to integrate workflows and build a foundation for collaboration, as well as continue to foster teamwork before content development, during creation and through publication.

Avoid These 5 Blog Strategy & Creation Mistakes

Avoid These 5 Blog Strategy & Creation Mistakes

Many agencies and clients made the mistake of only discussing the products or services without ever bringing a personality or emotion to the strategy. Some failed to think of SEO, and others failed in consistency. And many had a blog strategy, but then outsourced the work to the cheapest freelancers available.

podcast

[Podcast] Why Brands Should Pay Attention to Audio Content Marketing

In this latest episode of Africa Startup Roundup, we sat down with Allan, the founder of Portable Voices, a Kenyan audiobook production company and podcast network focused on producing African spoken entertainment, produce and distribute digital audiobooks, podcasts, spoken word, poetry, stand-up comedy and audio version of periodicals, journals, newspapers and magazines.

How to Beat Instagram’s Algorithm & Boost Your Visibility

Are you trying to figure out how to boost your visibility and engagement on Instagram? You’re not the only one. Since its inception in 2010 and popularity following shortly after, users have been trying to figure out how to get their content to the top so it’s most visible to their audience.

Study: Nearly 50 Percent of Diners Influenced by Social Media

The survey determined that nearly half (45 percent) of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself, while 21 percent claimed posts could be a deterrent. Further, 22 percent said a restaurant’s social post enticed them to return.