A new business must prioritize marketing to get off to a good start. Whether you own a brick-and-mortar business or a business that provides digital services, you want and need to tell the world about it. But at the same time, most people starting out have limited marketing budgets.
Finding the right content for your target market can be a challenge, but there are resources available to make this process easier. By utilizing the right tools you can attract more readers who will want to share your blog posts.
Information can be used as a tool to generate leads for the business that produces it. Like any other tool, for the best results, it must be good quality and it must be used in a specific way.
Email marketing isn’t going anywhere; it’s still one of the most effective ways to directly reach your target audience. But are the emails you’re sending to your subscribers and customers helping you reach your goals? You can’t just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention, builds a connection, and encourages them to take action.
Podcasts are far from a “thing” or a fad that’s taken the Internet by storm. There’s a rock-solid foundation for their success that makes perfect sense on the largest of scales, and one that marketers can effectively leverage. Oh boy, do I have a lot of revelations for you.
LinkedIn hasn’t always been the most visual of social networks – it’s no Facebook, and it’s certainly no Instagram. However, that’s changed quite a bit in recent years, and even though it might seem that LinkedIn isn’t as visual a platform as the other top social networks, the truth is that visuals do still play a key role, with photos, videos, infographics, presentations and so much more being shared on LinkedIn every day.
We want to take a careful look at social media marketing and how virtually any business owner can capture more leads and score more conversions through building up their social media presence.
Consumers love podcasts, so it was only a matter of time before marketers started launching them to promote their businesses. A survey from IDG, CMI and MarketingProfs found 64 percent of technology marketers increased their use of audio/visual content in 2018. A report from HubSpot in 2018 noted that 17 percent of marketers plan to add podcasting to their efforts in the next 12 months.
Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands
Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research.
