During a consultation this week with a client, we were going through my checklist of things that one needs to complete to begin building a brand. I was surprised to see that she’d already completed most of the work.
“Why do you need me?”, I wondered. All of the essential pieces were already there, all of the advice was already given. Execution was the only missing element. Sometimes as individuals we can be our biggest competition. We take ourselves out of the game before it begins. There are so many motivational quotes out there (and you may see a few here) that carry grains of truth. If we identify our obstacles to success, we can overcome them to achieve greatness.
- Fear of Failure
You tried, you failed. So what? Unless you were learning how to skydive, you probably survived, and learned something. So the next time, you have the advantage of experience.
It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default. — J. K. Rowling
- Self Doubt
If you’re selling a product or service, it’s an extension of yourself. If you can’t sell it, I probably won’t buy it. The skill you have mastered is unique and has value. Own your greatness and share it with the world.
…We must believe that we are gifted for something and that this thing must be attained. — Marie Curie
- Breaking into an Established Market
Unless you’re setting up shop in the same retail space and selling the same products as another vendor, there is always room for competition. Your brand can compete with other vendors selling similar products or services by providing unique offerings or targeting niche markets.
What other obstacles have you encountered that have prevented you from starting? Leave a comment below or contact us to help you take your vision from Stop to Start.