- Tools for live-streaming are easy to use and have taken off as a crucial part of a brand’s social media strategy. Telling your story is effective, powerful and cements your brand. On-the-go updates and the live interactivity of these tools is a new level of customer engagement.
- Using influencers is an effective strategy as statistics show consumers are more likely to value recommendations from trusted individuals over branded content.
- If marketing to teens, apps such as Instagram, SnapChat and Twitter are essential as Facebook has dropped drastically in popularity.
Blab, Periscope, Meerkat, NomadCast and many other live-streaming platforms are growing like crazy. Why now? We have the mobile devices, we have the bandwidth and we’re more used to opening up to people online because of social media. Don’t sit on the sidelines. Build a strategy for live streaming. It’s not going away.
Users always crave for peer-to-peer advice. Telling people your business is the best through a traditional mediums such as ads wouldn’t urge your target audiences to open their wallets. However, when they hear the same message from influencers, they may be persuaded to do so. Do you know that 70% people rely on online reviews before making a purchase (Source: Consumerist.com)? Therefore, as a marketer, give preference to partnering with social media influencers. The visibility of your brand will drastically improve if a socially famous person says something or writes about it.
By 2014, a study by digital consultancy iStrategy Labs showed that 25% of teens had left the site.
Even those who still have an account increasingly prefer other social networks. A biannual Piper Jaffray survey has revealed some worrying numbers for Facebook. In 2012, 42% of teens polled chose Facebook as their preferred social network; by 2015, that number had dropped to 15%.
The majority of teens will keep their account active, but no longer use it as their primary social network. 2016 will see this trend continue, with Instagram, Twitter and Snapchat all rated higher as preferred social networks. Brands will start to tie together the different information they hold about their customers, no longer viewing Twitter Ads, email subscriptions, LinkedIn profiles and so on as separate beasts.