The power of the personal brand is a mighty thing. According to a studyfrom IBM, 71% of CEO’s believe human capital is key source of economic value and that’s a staggering statistic. In the words of Malcolm Forbes: “Too many people overvalue what they are not, and undervalue what they are.”
Though you probably already have a personal brand, it’s likely you haven’t taken the time and effort to cultivate it as a true expression of yourself and your specific skill-set offering.
Cultivating and creating an authentic personal brand can make you a trusted influencer and thought leader.