The Internet, as we all can see, has drastically improved the world’s way of life. And the simplicity of entry for founders with small to zero budgets (AKA lean startups) into virtually all industries is one of its greatest improvements.
People can now take on very little amount of risks and end up becoming the next Aaron Levie (Box), Mark Zuckerberg (Facebook), etc. just by doing a few things that works.
Of course, this isn’t the only factor that led to their breakthroughs. But it’s one important key to their marketing success. And you’d agree with me that it’s no coincidence that the big business names of today follow the same pattern of “simple names that became strong over time”:
If you read the comments on Dharmesh Shah’s recent post on Inbound about naming a startup, you’d see how much founders who have already named their startups are so much unsure whether their chosen names would stand the test of time.
So, sometimes, the naming process is filled with lots and lots of uncertainties and doubts. Which words are the best? Which would sound right? Will customers like this? Does it even make sense?
Are you stuck on trying to find a name that best conveys your brand? It can be a painstaking challenge. This article highlights seven tips for settling on the perfect name for your brand.